{"product_id":"elegant-floral-embellished-see-through-backless-mid-length-gown-for-women-stylish-strapless-evening-dress","title":"Backless Velvet Floral Halter Dress","description":"\u003ch4\u003eCompletely backless, head-to-toe velvet florals\u003c\/h4\u003e\n\u003cp\u003e\u003cem\u003eFitted style — if you are between sizes, size up for a more comfortable fit.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eA dramatic mermaid silhouette meets rich velvet rose embroidery in this striking evening dress. The fully open back and halter neck create a sophisticated interplay of coverage and exposure, making an impression without a single embellishment needed elsewhere.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eHalter neck with keyhole cutout —\u003c\/strong\u003e A structured halter with a central chest keyhole frames the décolletage cleanly for a confident, polished look.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eCompletely backless design —\u003c\/strong\u003e Thin straps cross at the nape of the neck to reveal the entire back down to the waist, creating a dramatic rear silhouette.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eVelvet floral embroidery —\u003c\/strong\u003e All-over velvet rose embroidery on a black base adds rich texture and depth that catches the light as you move.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eSheer flounce hem —\u003c\/strong\u003e A delicate chiffon flounce finishes the hem for a soft, fluttering effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWear it to:\u003c\/strong\u003e formal dinners, cocktail receptions, gala evenings, birthday celebrations, black-tie parties.\u003c\/p\u003e\n\u003cp\u003eCrafted from a polyester-elastane blend with velvet floral embroidery and sheer chiffon flounce hem; mermaid silhouette, midi length from 72–86 cm depending on size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\u003ctable style=\"border-collapse:collapse;width:100%;font-size:.85rem\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"background:#f5f5f5;padding:6px 10px;border:1px solid #ddd\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"background:#f5f5f5;padding:6px 10px;border:1px solid #ddd\"\u003eLength (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003e72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003e76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003e80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:5px 10px;border:1px solid #ddd\"\u003e86\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Helvenza","offers":[{"title":"Black \/ XS","offer_id":63707765997937,"sku":"5:872;14:193;200369262:100010815","price":116.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":63707765932401,"sku":"5:100014064;14:193;200369262:100010815","price":116.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":63707765965169,"sku":"5:361386;14:193;200369262:100010815","price":116.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":63707765899633,"sku":"5:361385;14:193;200369262:100010815","price":116.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/2664\/4849\/files\/S1e4c29542eaf4c49a09bc95f5c656a83A.webp?v=1780119989","url":"https:\/\/helvenza.com\/products\/elegant-floral-embellished-see-through-backless-mid-length-gown-for-women-stylish-strapless-evening-dress","provider":"Helvenza","version":"1.0","type":"link"}